| Frequently Asked Questions by U.S. companies |
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1. Why should we enter Brazil when we haven’t entered Europe, Japan, Korea or China? As you know many companies mistakenly make their first international outpost in the most advanced and extremely competitive markets outside of the U.S. You have to ask yourself why? We think the answer to this rhetorical question is that everyone enters Europe and Asia because that’s how it’s always been done with their former employers. What if you were to learn there is a unique opportunity in Brazil that is unlike any other international expansion opportunity? Wouldn’t you at least investigate the chance for your company to be the First Mover Advantage Leader in the largest emerging market on the planet, a market that represents the highest Internet growth potential and in a country whose Internet users spend more time online than in any other country?
2. I think we’re still too small of a
company to be thinking about international business development projects. We need to stay focused on the U.S.
3. Now that Google decided to make
Brazil their headquarters for its entire South American and Latin American operations
do you think that’s a good sign for our company to expand there?
4. How long is it likely to take before
you are able to let me know what the basics about entering Brazil?
5. OK, then what happens next?
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